Lizzo on Wednesday announced she is getting into the fashion market with a line called Yitty, which will consist of tops, leggings, bras, shorts and other apparel in a collaboration with Fabletics.
The 33-year-old singer referenced body positivity in a statement she released hearkening the new business endeavor.
‘I felt that I was constantly being told through TV and magazines that my body wasn’t good enough,’ the Grammy Award-winning performer said. ‘And, in order to be considered “acceptable” I had to inflict some sort of pain upon it to fit into an archetype of beauty.’
The latest: Lizzo, 33, on Wednesday announced she is getting into the fashion market with a line called Yitty, in a collaboration with Fabletics, which will consist of tops, leggings, bras, shorts and other apparel
The Detroit native said she was focused on shifting the fashion focus from ‘sad, restrictive shapewear’ that has long been marketed, and launch a line that boosts values such as ‘self-love’ and ‘radical inner confidence.’
The Truth Hurts artist said: ‘Instead of thinking about size in this linear way, we’re thinking about it on a spectrum where everyone is included. Everyone’s size is just their size. It’s not high, it’s not low. It’s not big, it’s not small. It’s just your size.’
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Yitty, which will features sizes between 6X to XS, will begin with three different fashion lines: Nearly Naked, which will be seamless; Mesh Me, which will be mesh-based; and Major Label, which will include more traditional pieces.
‘Instead of thinking about size in this linear way,’ she said, ‘we’re thinking about it on a spectrum where everyone is included.
‘I decided to take on the challenge of allowing women to feel unapologetically good about themselves again.’
The songstress took to Instagram Wednesday night to speak about her new endeavor and show fans a preview of the new line, as she donned a blue ensemble from the Mesh Me collection.
The business endeavor is the latest in a line of celebrity collaborations from Fabletics, which was co-founded by Kate Hudson nine years ago. The brand has also worked with Demi Lovato, Vanessa Hudgens and Kevin Hart.
Yitty president Kristen Dykstra called Lizzo ‘the quintessential business partner’ in launching the business project.
‘She is famous for her music, but beloved for her commitment to driving important social change,’ she said. ‘Creating this brand has been a long-term dream of hers; to revolutionize shapewear and build a brand and community that makes a difference in people’s lives.
‘Lizzo has an incredible vision for this brand, and her commitment and passion for what we are creating together has inspired everyone around us. We are thrilled to partner with her on bringing her vision to life.’
The brand is set to begin sales online April 12.